The 7 Essentials of a Trending Video


Every year, millions of amateur and professional films are created by marketers trying to reach their audience. It’s challenging to make marketing videos that go viral and boost sales. Millions of people visit sites like YouTube, Vimeo, and VEVO daily to watch viral videos. More than 16 million people have seen Voltz and Grobe’s diet cola experiment since it was posted on June 14, 2006.

How can businesses make viral films that encourage customers to make purchases? (Usborne) Nielsen found that more than “211 million Americans” used the internet to see media in 2012. According to Nielsen’s research, viral videos are an effective strategy for expanding business in the modern marketplace. Professionals in the marketing industry can no longer treat viral videos as a side project but must include them in their overall strategy. In the seven sections that follow, you will find comprehensive guidelines for making videos that go viral.

How to Make a Video Go Viral in 7 Easy Steps

1. Conduct research

2. Modeling

Make New Things

4. Combine

5. Give an example

Initiate 6

7 – Penetrate

Initial Action: Research

The first thing to do is check out some of the most popular viral videos online. Identify the most successful videos that clearly communicate your products and services while staying true to your company’s fundamental values and principles. Each video and the concepts linking the videos to your intended audience may need to be indexed. Please devote a week or two to investigating popular online videos. Don’t be a sheep and model your video after the one with the most likes.

Two, Model After

The second stage entails developing original ideas, which may involve borrowing elements from existing works. If you take two or three pictures and modify them, you can find yourself on the road to originality. It’s feasible to make a new viral video by changing an existing one and adding your spin on it. Do take ideas for your project from viral videos that have won awards. Don’t merely replicate and crank out work.

Third, be creative.

The next step is to make your version of the popular video you found. Think beyond the box to improve the viewing experience for your audience. In February of 2013, for instance, Harvard Baseball’s 2012 cover of “Call Me Maybe” garnered 17,350,827 views. Since then, students at several institutions have replicated the coveted performance by creating their versions. Those that put their own spin on the Call Me Maybe music video by including unique dancing movements or a different soundtrack stood out from the crowd. On February 21, 2013, Texas State drew a unique 3,358,424 viewers. You may see the original Harvard Baseball 2012 Cover of “Call Me Maybe” and various parody videos in the Top 5 Call Me Maybe Videos playlist. The innovator’s job is to make a superior follow-up. It is recommended that you make imaginative continuations. Don’t just make another boring installment.

Fourth, incorporate

The fourth step is to use as many memes as possible in the video without diluting the content. “A’meme’ is a symbol or idea that spreads from person to person across cultural boundaries,” as Gil (1999) defines it. Memes may be the song or Harvard Baseball’s characteristic arm-crossed-fist-to-headliner action in 2012 Call Me Maybe Cover. The integrity of the message associated with your product or service must always be maintained. Ignore the meme if the message doesn’t fit. Make sure your message flows smoothly. Be careful not to communicate solely through memes.

Fifth, give examples.

The fifth stage is to convey your story effectively from beginning to end. Sharing your vision with the talent and camera operator is facilitated with a clear storyboard and a good script with camera direction. These examples do not replace practicing your presentation and memorizing your pitch. How can you lead others on the right road if you are confused? Do jot down some blocking and camera instructions in a script. Avoid making it up as you go.

Stage 6: Get Started

Ensure your video editor’s export settings are set to 30 frames per second before you begin encoding. Get 1920x1088p on the record and 1280x720p on the playback with H.264. You may upload a video in one format and convert it to SD, HD, HDTV, and every other mobile-friendly design before it reaches the end-user on YouTube. There will always be a generation lost. It’s not as cinematic as 24fps, despite what some people say. The visual quality is enhanced at 30 frames per second (more frames equals a sharper image). Shallow depth of field shooting with a 70-200 will give you that jaw-dropping cinematic effect. Vimeo users know that the service has looser compression requirements than most. Vimeo’s conversion process is much more efficient, but the output file quality will suffer as a result. Check here to see whether Bill Gates’s prediction comes true. Is content supreme? Remember that Vimeo’s transcoding is significantly better than YouTube’s if it isn’t. Despite its growing popularity, Vimeo is still often seen as a second-rate distribution option compared to YouTube. Poor authoring can render a video unwatchable despite its eye-catching production values. Don’t rush into writing the tagline and description; give it some thought. Do not release and revise.

7th Stage: Infiltrate

Seven, promote your videos thoroughly on the appropriate social media platforms. Explore unique entry points to other channels covering similar ground. Connect with other writers and share links when appropriate. Internet video-sharing services are the latest target for astute marketers (Gill). You should also upload your video during peak traffic hours. A YouTube Post on Twitter at 8 a.m. or 5 p.m. on Wednesdays and Thursdays; Facebook at noon Monday through Friday. The majority of people eat and drink while browsing social media. Use engaging headlines, insightful body copy, and well-defined meta tags. Respond to blogs, playlists, and social media outlets referencing your website with a video comment. Avoid making hasty posts.

Research, imitation, innovation, integration, illustration, introduction, and infiltration can increase the likelihood of your video going viral. It’s important to remember that views aren’t the only metric by which viral content is judged. When sales increase, and customers can’t stop talking about your company’s awesome new video, you know you’ve succeeded. If increasing visibility does not translate into increased market share, then it is meaningless.

through E. Mendoza

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