Submitting guest posts to publications with similar audiences can help build your expertise within your niche while simultaneously strengthening your E-E-A-T (Efficiency, Effectiveness, Accuracy, and Trustworthiness), an increasingly critical factor in Google’s algorithm. Select the best guest post service.
Be sure to read each publication’s guidelines thoroughly. Prominent blogs receive numerous pitches each day, and only interested editors will consider your post if it meets their criteria.
1. Find a relevant topic
One way of finding relevant guest post topics is to look at a blog’s existing content and see what types of articles they publish and what their readers prefer reading about. When considering topics for guest posts on these blogs, consider their readership before brainstorming ideas relevant to that audience.
If they provide a guest post submission guideline, read it closely and follow its instructions strictly. Editors often receive numerous pitches; failing to comply with guidelines shows your lack of commitment.
An alternative way of finding inspiration is to read comments left on blogs and social media posts by people you follow; this will give you an idea of what people care about, possibly prompting new topics for writing articles about. Finally, use a tool such as Alexa to measure traffic – this will show how many potential viewers your article could reach and can help determine if it fits in with your strategy.
Once you have identified potential opportunities, you can start working on your pitches. Keep them brief so editors aren’t overwhelmed; be sure to include your bio and link back to your website so your guest posts bring traffic back there as an additional way of benefitting your site.
2. Write a great post
Your guest post can reach more people if it adds value to the blog it appears on. This is particularly true if the audience of said blog is broad.
Suggest your post idea by explaining its relevancy for the blog’s niche and target audience, along with your social metrics or any other pertinent details to demonstrate that you possess the credentials needed to make an impactful contribution.
Once your pitch is accepted, writing can begin! Pay close attention to any editor-stipulated guidelines; for instance, if they ask that your post be kept under 1,000 words or include only five internal links – do exactly as instructed! Also, read through other blog posts to gain insight into which style they prefer; some prefer subheadings and bold text, while others use lists. If your work matches these styles well, it will more than likely impress them!
An excellent way to differentiate yourself from other writers is to capitalize on industry developments and highlight them. Doing this shows your industry knowledge, as you’re showing people you have their finger on the pulse and can predict what might come next. By drawing attention to trends within your industry, this increases the odds that bloggers ask you back again and again!
3. Contact the blog owner
In order to increase website traffic through guest blogging, it’s necessary to establish contact with the blog owner. This can be accomplished either using the contact details provided on their website, emailing them, or filling ng out an online form with your guest post submission details. The Interesting Info about guest blogging services.
Be sure to follow their guidelines when reaching out to a blog owner, and include any pertinent details in your message – this will make the process more efficient and ensure your guest post will be published.
Based on the blog owner, they may ask that you submit either an article or just an idea for a post. If they request one of your posts, make sure it is unique and beneficial to their readers; avoid writing about your business and products, as this type of spammy content could damage search engine optimization (SEO).
If you have an idea for a post but are uncertain how to approach a blog owner, try creating a brief pitch outlining how it would benefit their audience and save both of you time and energy in the long run. Doing this will save both parties considerable effort.
Make sure to proofread emails and blog posts carefully; even minor errors could be misconstrued as evidence of a lack of professionalism, potentially damaging your reputation. Also, avoid generic stock images, which will likely be seen as unprofessional by readers, resulting in their being rejected as posts.
4. Get published
Guest blogging can help businesses ensure that their content gets the exposure it needs to generate leads and secure leads.
First, you should identify websites that accept guest posts. A great way to do this is with SEMRush’s Content Explorer feature, which can show sites that have published guest content about your topic already. Next, write an outstanding post by including an intriguing title and keyword in its headline; make sure it also follows any site guidelines for writing style that may exist as part of its approval criteria.
Promote your post across social media and email lists to drive traffic directly to it and your website. After it goes live, use tools like Google Analytics and OptinMonster’s conversion tracking capabilities to keep an eye on how it’s performing.
By following these tips, you can submit a guest post that will get published and bring traffic back to your website. Guest blogging also has many other advantages, including improving SEO via backlinks and expanding audience reach, which ultimately boosts business revenue and growth.
Read Also: Optimizing Your Blog’s Structure For Search Engines
